A crumpled local newspaper, ink bleeding in the rain, a tattoo of useless words on the Styrofoam takeaway. A case of stacked metaphors, every sentence weighted with the freight of muscle, plunge, pressing ahead. Snowflakes of unbreakable material make their way across bladderwrack pavements. Words like eateries and retail melt through the cracks and what’s left is the skeletal possibility of what could be, mulched in quicksand, the mall revamped with luscious funds and pumped to the brim with glass, tiles of parquet impression, leisure. The Kyle Centre mall, as understood in American English (O to cue Idlewild forever in the longing for that sensitive, Irvine drawl), once boasted a fountain where you tossed in your lucky pennies. There was a genuine, operating foodcourt. In the summer, tents would be erected upstairs for sale; a bouncy castle provided cheap joy for children and teenagers bored by another washout July. Many of us stole first kisses in the warm, polyester glow of those tents. We’d take caffeinated beverages and go browsing, the way you do now with the ease of a thumb and the screen, the virtual checkout. The semiology of colour in familiar high street stores, from Next to Topshop, functioned as landmarks in the crisscross abyss of ersatz environs, scaled to micro.
What comes next, next, next—a panoply of signage directs the flow of bodies. There were four entrances and exits, but only locals mastered the correct orientations. Kids drifted aimlessly up and down the escalators, shouting to friends who clustered on the floor below, sharing meal deals purloined from Superdrug, dropping fake grated cheese on the sallow floor. Medievals feeding their daily, carpeted fodder; a spin-cycle draining the pockets of millennials. All was amalgamation, consumerism in miniature. There was the looping belt of process that brought each person’s return on a Saturday afternoon. You might say bustling, even, if you were a journalist running out of words. You felt the bloat, the awkward accrual of bags, the jostle towards actual sunlight fizzled in the imminent night. Evening came quicker by the sea, shaded by islands and cloudy bars. Making impulse decisions, drawing back to the thing that comes without thinking.
To return ten years on is to witness the boom and bust cycle’s distilled effect. Scrunched out remnants of culture, expendable income bleached to regret. Towns throughout Britain, of course, lay waste to the whims of the market; but few as strong as this one. A smattering of bookies, charity shops, pawnbrokers and dingy discount stores spring up where cafés and clothes shops used to be. The supermarkets teem with the deranged ennui of the drifters. Old folks carry their bags to and fro, not gathering—not even picking the fruit of occasional Watt Brothers lipsticks. Their gums sink with cheap mints, the quality of the buskers slackens to fraught renditions of ‘All of Me’. As if the comprehensive self were still a myth to be chased. Pill poppers make the rounds quite openly, TKMaxx installs vein-resistant violet lighting in its bathrooms to stave off addicts. The establishment dwindles. Woolworths closed an age ago; they are slowly getting used to it.
As operational concept, the town brings out its humming despair. Gulls swoop in circles, waiting to descend on their carrion, the fag butts flicked into new oblivions. When dropped from a four-storey carpark, nutmeg stoned, you practise the art of temporal refusal—stepping literally into the upswept dust of the times. Trying out the bone-shattering acrobatics. Something glimpsed on telly. Creating a whirl of delusion which staves off the fear, if only for three hours with side effect headaches. You sit in the sticky dark of the Odeon, chewing peanuts, waiting for the arrival of those who won’t come. A shower runs on in the back of your mind; numeric paranoias flourish like dog daisies in June-green meadows. All of a sweetness, lingering aspartame. River Island being that literalised metaphor for outdoor fashion, something exotic in the lurid schemes. New tribes stranded on the traffic islands of their adolescent years, calling for help but only serving to prompt more crashes. The roadsides fill up with scrap metal, coke cans, broken dreams. Only the criminals pick litter and weeds. Somebody stops you on the street to ask about your pension, your PPI. In trackies you concoct some lie of an income. It feels better to exist beyond form, chewing a pack of mucilaginous candy, taming the jaw towards process. I run, I run, I run.
Practitioners of parkour and skaters clatter up the common walkways, alleys–backflipping normality. In that violent clack or fall of trainers, they emit fresh wavelengths on the general orbit. They are trying to avoid, like all of us, the inevitable, hullabaloo pull of the Kyle Centre, its middling void drawing us back to terrible origins. Returning after years, I found the mall to be almost utterly empty. The floor tiles coated with a fine layer of dust. I could almost hear the tinny echoes of Macintosh Plus resonate in the brain as I glided around, glancing into the charnel grounds of abandoned shop windows. Was this the mall of yesterday, snagged in its vividly bland, retro-futurity? Tacky goods, novelty toys and festive decorations were stacked up without sale, all in a jumble, asynchronic. There was an elegiac quality to the silence, the desolation, the click of my heels on the tiles. Usually, a curated selection of galling chart bangers would blast from some unseen stereo, but this has been replaced by a low-level, Lynchian electrical hum. There’s almost a sense that the whole setup could explode; something of J. G. Ballard’s comment that ‘reality itself’ feels like some kind of elaborate ‘stage set’, one that ‘could be dismantled at any moment’. Who would do the dismantling–and how violently? An irritated, private developer, snuffling the truffles of riches buried beneath crumbling plaster? When I touch shop signs, the tarnish comes apart in my fingers, along with all youthful glitz of faith. Consumerism comes here to evade its afterlife. I consider the rent rates of a gamble.
April 2017, a fresh visit. The only shop that appeared to be open—beyond a curious popup tent with a sunglass stand of neon hairbands—sold vapes in all sorts of flavours. Oddly appropriate that the vaporisation business flourished under recession. Ye olde Marx strikes again: ‘All that is solid melts into air’. The material basis of capital, of physical living–structures defined and hardened over years of labour relations–is eventually dissipated under the strain of its own regime. Our cloying desires rent free and exhaled as vapour, the flavours of youth recreated with chemical enhancements. Cookies and cream, strawberry sundae, cherry cola; all the treats once devoured in these hallowed walls provide now the scented mists of our caustic lungs. We choke on the smallness of the shrinking world, distracted by flickering images.
Quite satisfying, really, to find oneself wandering around in the new vacuity. Less sincerity than simple dwelling in abstraction, a reminder that such clear plexiglass canvases once held the false cheer of advertisements. Stalking the old trajectories, attempting to align memories of space, place, movement. By posing at the broken fruit machine, sticking post-its upon the locked bathroom doors, peering into grime-smeared windows, are we enacting a form of détournement, constructing a new milieu, hijacking a bland, capitalist reality? EAT ME/DISCOUNTS/SALES/NEW DEALS (Tony Blair’s Cheshire cat grin suspended in symptomatic darkness). The devouring logic of the overdraft reigns, gasps, struggles for land. We snap for Instagram, slathering everything with inevitable millennial humour, a soft irony tinged with longing. These washed-out, fluorine filters; do they augment the dreaminess or merely expose the inherently bland, detached, trifling logic of the fetish? For all love for material is only immaterial. What you trade on a wage, the price of petrol; a burnout dependence, the chalky velocity.
I once saw my friend play guitar here, his voice resonating with surprising boom in the faux-brick cavern. It was a Sunday, no-one around but other hoodies, pensioners, lovers on their way between worlds. More than ever, the c e n t r e becomes transit zone, the overlap of other non-places. Time exists perpetually at four o’clock, the imminent closing of the shops, the light spilling in so grey and serene from tiny windows. It could be any time, in dreichest summer or dimmest winter. With sloganeered t-shirts, devoid of irony (“I Love to Shop Til I Drop”), we depart from resistance and give ourselves freely to the tide of tabloid iconography. It sweeps us inside its beige dripping media, sickly vanilla, till we are left like baby in the corner, picking dirt from beneath our milky nails. Waiting. People stop buying us ice-creams, frappuccinos, smoothies. All sugar departs by the lore of the body’s exhaustion. The inner world of the subject meets its flux in the antique plasticity of a once blazing commercialism. The streets shriek with bird-shit, pollutant buses, football hooligans and irate teenagers. Always there is the sharp, iodine smell of the sea. Someone stuck their disposable fork in an apple, set rotten upon a statue, as if waiting to be struck by lightning, lottery, something. A bottle of vodka is thrown from the luminous heights of White City, the same old hood in its twilight sleep.
The new silver screen dream was deemed a ‘multiplex’, a grand unveiling with the rich promise of quick progress, an ambitious proposal; a snip off the cash boost economy, a successful investment. Two years on and the ghosts still roam the walls, the bleak clichés of everything must go. Go where? Capitalism, in the age of waste, strips us of former ideals for nowhere, elsewhere. We know all the junk floats back somehow; we’ve seen the debris, the bottles, the latex remains washed up on the shore. You can just about hear the dull roar of an old hairdryer, blasting away the years in what once was a trendy hair salon. Temporary beauty, a pencil full of noxious lead. Nobody leaves Yelp reviews for the dead. The eighties decor, the depression of spirit. We circle back round, take the westerly entrance out towards honey-drip sunsets. Nobody weeps for the high street store, nor sheds a penny for the sake of nostalgia. Soon all will be gone, sodium dissolved; as sure as your new emporium, the vapours coming in through the walls, coating each residue thing with virulent mists. For reminiscence, for seconds caught static in the gleam of the fountain, an imaginary power sweeps us northward, drawn to other versions of lost dreams, lost treats, the endless catacomb concrete.
The resonance is a tinny vintage, anachronistic; tinselled with eighties synths and a vocal sample that never quite begins. That baggy voice, normally soft as milk, becomes jagged, inhuman. Creepily crystallised. Your aunty’s favourite easy-listening is stripped of all coherence and synthesis; the tacky detritus of Steve Wright’s Sunday Lovesongs repackaged for an ersatz world of sulphurous sunsets and crumbling metropolises imploding like the plastic dust of an Arizonan dead mall. Back to the dark desert highway, purple-skied and dripped in molten neon. This isn’t what you’d enjoy on a leisurely car trip to the drive through…Or is it?
Listen to : : :
death’s dynamic shroud.wmv // I’m at the point in the level where the road narrows, curves, swirls upside down. Death is imminent. You can see the gloved fingers slipping a compact disc into the slot of a monster, borrowed straight from the architectures of Digimon. I’m thinking: Elizabeth Fraser’s sweetly haunting soprano (imagine being ghosted by the purest aural distillation of beauty); the chilled techno-ambience resurrected from the nineties. There’s heartbreak ahead. If you jump too far—and you will, won’t you—the space around you will glitch. There you’ll be, suspended in the space twinkles. An empty swimming pool. Climb into the cracks. Why is everything so gleaming, so white? I’m obsessed with getting back to matter. The music restores the filth, the glitch. There’s a vast acceleration of beautiful colour. The soprano grows warped, the orb-like contortions are glowing off kilter, off rhythm. The seven lumps of Galaxy chocolate I’ve just eaten melt sticky bits of sugar in my mouth, refuse to dissolve. They’ll coat my teeth like that.
Vapourwave coats your teeth. God knows how or why you should define it. It’s like cheap candy, utterly sugary but filled with mysterious ingredients, mystic chemicals from another dimension. One minute I’m being instructed about the start of a sequence (it’s the eerie echoes of a sci-fi style video game)- – – loading loading loading – – – and then trap style beats come bouncing slowly in, delayed as if strained through some outpouring of weird gravity. There’s a purity to some of it, which feels more like an original composition; the ambient atmosphere of something along the lines of Aphex Twin’s Selected Ambient Works…There’s a sense of distortion, disorientation. Hyperreal landscapes lit in luminous pinks and purples. What’s that gleam, is it rain? Tokyo on a postcard, dipped in cross-processing chemicals, in violet acid. Then you’ve got a vague array of p a r a d i s e lighting up the screen. Palms and sand and cerulean sea.
As soon as you get attached to a sample, you’re away. Rarely does the beat resolve. You’re like, totally always stuck on the pre-beat. To the point that human expression becomes a technological fault, a beep, a burp. Sometimes it sounds like waves are being pulsed through your brain, blurred in a malfunction of some tacky machinery cooked up for a pulp movie of the nineties. Do scanners really look like that? Coated in rhinestones, bathed in pink. Some of it’s dreamier. Arpeggios of bell-scented keyboards (what do bells smell like? Not musty old church bells, but the sonorous chimes of noughties computers). Arpeggios climbing and climbing, dissolving, rising. A pop melody shining through. I’m in a rainforest of futurist skyscrapers, cloud-surrounded, everything drenched in pastel-hued pixels. It’s so serene.
Vapourwave. What a joke, an internet meme. Didn’t it die a couple of years ago?
I’m so confused. What is this monstrosity that’s eked itself into my life like a viral code luxuriating in my brain? At once disdainfully ironic, crass, tacky as hell; but also painfully sincere, nostalgic, full of a misplaced longing. The metamodern paradox of postmodern irony and modernist authenticity cooking up an endless loop of misplaced longing. I find myself thirsty for shopping malls from the seventies, for grotesque cups of Diet Pepsi, for the glossy pop of the eighties and the apocalyptic reveries of the nineties. I’m drifting through a city stripped of its glitz and left with patches of bright matte colour, refusing to reflect the glass through which dreams have appeared and got lost. I remember polishing a CD with the back of my sleeve, watching the lines of rainbows beam. Slotting it into a computer that hummed and whirred at my touch. I remember when technology felt somehow homely.
That comforting little Windows XP flourish, how friendly it was compared to the blasé boom of Apple’s triumphant C chord. Glitch, glitch, glitch. I pick the pixels out with my fingertips. The eerie keyed chords of MACINTOSH PLUS’ 地理 fill me with a sinister sense of urgency. It’s an entropic catastrophe of dissonance.
At the heart of vapourwave is a tension between the sweet and disturbing, between satisfyingly vacuous muzak and dissonant, deliberate glitching. This is related to its deterritorialising impulse, by which I mean (borrowing from Deleuze and Guattari lingo), the way it extracts and recontextualises some element of a thing, then placing it elsewhere in a different environment. Vapourwave is a sort of bulimic, abject, rhizomatic discourse. It gorges on the symbols of late capitalism (the glossy muzak and soft rock of the eighties, international brands like Nike or Microsoft, the aesthetics of corporate advertising and so on) and then expels them in a gross reinterpretation that seems to purge them of their original, seamless facade. It might be useful here to mention that sociologist/criminologist Jock Young (2007) once described late modernity as a ‘bulimic society’, where we are all (internationally) included in the dreamlike semiotics of the rich through the opulence and availability of global branding, advertising and popular culture, but increasingly we are structurally excluded from the means which would allow us to achieve such dizzying heights ourselves. This social anomie is jarringly rendered in vapourwave’s shameless embrace of corporate culture; at once poking fun at it but also monumentalising it in an ambiguous way. It’s by no means a didactic movement, but as Grafton Tanner tends to argue in his excellent book Babbling Corpse: Vapourwave and the Commodification of Ghosts (2016), it’s symptomatic of its times. The very poetics of vapourwave reflect the uneasy experience of being unable to escape the system, the uncanny effects of our perpetual cultural nostalgia—the celebration and denigration of late capitalist modernity and all its forms of post (post (post) post).
Outside of their usual contexts, corporate and commercial visuals (the vapourwave a e s t h e t i c) seem absurd, funny, strange, alienating. It hollows out the imagined ‘core’ of the brand and replaces it with a sort of free-floating lack of functionality, a disembodied eeriness. Chuck a logo in with a pastel-hued painting of palms and corny dolphins lifted from a SNES game and there you have it. Old Apple logos might be hovering over a pixellated ocean, waiting to plunge inexorably. Not only the aesthetics, but also the music itself, creates this sense of fragmented capitalism. Tanner talks briefly about the relevance of Derrida’s idea of hauntology to understanding the politics of vapourwave and this seems to me very astute. It’s the idea that the future is irrevocably haunted by the past; that culture and politics are also spooked with spectres from the past—from communism (Derrida’s book is called Spectres of Marx) to old technologies. It’s the idea that things are always-already obsolete, that there’s a sense of being itself as displaced and never quite fully present. It’s an ontology of difference, deferral, doubling, of objects which become ‘a little mad, weird, unsettled, “out of joint”’ (Derrida 1994). Derrida’s gloss on Marx’s analysis of the commodity-table gives us a sense on the ghostliness of consumer objects:
For example — and here is where the table comes on stage — the wood remains wooden when it is made into a table: it is then “an ordinary, sensuous thing [ein ordindäres, sinnliches Ding]”. It is quite different when it becomes a commodity, when the curtain goes up on the market and the table plays actor and character at the same time, when the commodity-table, says Marx, comes on stage (auftritt), begins to walk around and to put itself forward as a market value. Coup de theatre: the ordinary, sensuous thing is transfigured (verwandelt sich), it becomes someone, it assumes a figure. This woody and headstrong denseness is metamorphosed into a supernatural thing, a sensuous non-sensuous thing, sensuous but non-sensuous, sensuously supersensible (verwandelt er sich in ein sinnlich übersinnliches Ding). The ghostly schema now appears indispensable. The commodity is a “thing” without phenomenon, a thing in flight that surpasses the senses (it is invisible, intangible, inaudible, and odourless); but this transcendence is not altogether spiritual, it retains that bodiless body which we have recognised as making the difference between spectre and spirit. What surpasses the senses still passes before us in the silhouette of the sensuous body that it nevertheless lacks or that remains inaccessible to us.
Vapourwave, of course, exploits this ‘ghostly schema’ of consumer objects. ‘Woody and headstrong denseness’, the sheer materiality of the thing is ordinarily supplanted by its mystical, transcendent value as a commodified good or brand. When we think of Nike trainers, rarely do we care for their actual material structure; usually it is the symbolic resonance of the brand that captures us. In Vapourwave, materiality comes back, vicious and strange. Fredric Jameson laments the way that postmodernism presents us with a meaningless concatenation of cultural nostalgia, often without context—BuzzFeed’s noughties nostalgia lists perhaps being a case in point. Vapourwave takes this ‘out of context’ randomness and runs with it. Art objects, textures, corporate iconography and screen-saturated colours combine in a collage of irony and contrasts. The mishmash quality of the vapourwave aesthetic lends it to easy manipulation and re-creation. This is the DIY ethic of the movement, its impulse towards constant theft, the cut and paste fun of sampling, the wilful shredding of distortion which creates a contemporary rendering of William Burroughs’ literary cut-up method or the random-making ‘recipes’ of Dada poetry, as described by Tristan Tzara.
Now, the effects of this mixed-bag of internet treats aren’t just weird and humorous, but weird also in an unsettling way. The samples become points of focus in a manner that strips away the normal cultural values of the original song; the easy soft-rock of the eighties becomes haunted with lo-fi feedback and interruption, compression and echoes. It sounds like it’s being heard through a cave or the underwater atrium of an abandoned mall, after the apocalypse. One of vapourwave’s most prominent releases to this day remains Macintosh Plus’ Floral Shoppe (2011) and on this record the production warps its soul music with a surrealist synth-driven dreamscape, in which R&B beats become slow and trippy and human voices are dehumanised into drawls and robotic calls. Often a sample starts but never resolves its line, constantly stumbling over itself. Tempos are spliced and no song follows conventional structure, but instead runs on repetitions, overlaps, interruptions; completely jarring changes in rhythm and key with no transition. Funk and soul from the eighties are no longer smooth and satisfying radio filler, but are turned inside out, their inherent weirdness exposed. Some of the highlights include ‘It’s Your Move’ by Diana Ross and ‘You Need a Hero’ by Pages. The effect of listening to this album is sort of like pushing a shopping cart round a supermarket and gazing around in wonder at the saturated pastels, the pointless products, the detritus of cluttered consumer madness. Glitches, twinkles, the beats of unsteady feet. Random tannoy announcements like a call from some parallel universe, the underground, the flickers of the internet ether.
Tanner’s Babbling Corpse usefully makes a connection between the dehumanisation of human voices in vapourwave music and contemporary philosophical movements such as speculative realism and object-orientated ontology. Both movements share the fundamental rejection of correlationism (the dominant, anthropocentric idea in Western philosophy that views reality only in relation to and projection from the human perspective). Instead, they turn to the world experience of the nonhuman, the sentient and foreign perspective of matter and objects. They expose the contrived nature of our distinction between self and world, showing how we are world, entangled in a way that is inextricable and disturbing (Timothy Morton, for instance, points to the crustaceans that live in our eyelashes or the bacteria in our gut as examples of how we are the environment, rather than self-complete and separate beings). Vapourwave in some way manages to evoke this weird world of objects, at a level only barely accessible to humans. Its use of glitches and looped samples disrupts the ordering of people and things. As Tanner puts it,
Glitches interrupt our expectations while deceiving and annoying us. They undermine our notion of what the machine is supposed to do for us, not without us. In this way, our electronic machines take on lives of their own and appear capable of functioning perfectly well without humans – a complete transcendence into other-worldly sentience.
We might consider this in relation to Martin Heidegger’s (2008) idea that we only notice a tool as a thing when it stops working. A broken hammer suddenly becomes a strange entity in its own right, rather than just one chain link in the process of a means to an end. Chuck Persons Eccojams Vol. 1, for starters. The very name: Eccojams. It implies the jams are a product of this Other: the ecco, ecology, echo…The title derives from an old Sega Megadrive game called Ecco the Dolphin, an action adventure game which featured dreamy music and a very minimalist gameplay narrative. You made Ecco sing to attract and interact with other objects and cetaceans; you could evoke echolocation in order to unfold a map of your oceanic surroundings; you could call to special crystals (glyphs) which in various ways controlled Ecco’s access to different levels. There is a beautiful otherworldliness to this game, and not just because Ecco ends up at the City of Atlantis. It’s created its own mythology, and the emphasis on song (like The Legend of Zelda’s ocarina melodies, which initiate effects in the game) opens up the possibilities for a nonhuman conscious or logic. Music, perhaps more than language, has effects on nonhuman consciousness. At a certain pitch, it can shatter a glass, or cause buildings to rumble with bass. It opens up its own logic of cause and effect.
Hauntology, in a sense, is about being stuck on the loop of the end of history. Technology constantly dislocates our awareness of time and space, so that linearity is replaced with instancy, repetition and reiteration, the constant recycling of former styles and events. Repetition is uncanny partly because, as Freud argues in ‘The Uncanny’, it’s the structure of the unconscious. When we notice repetition, we notice how our whole psyches are built on the compulsion to repeat even that which is most traumatic to us. It also violates our sense of identity and experience as singular and unique (an idea that liberal democracy and consumer capitalism likes to perpetuate). Identical twins are uncanny for this reason, as is deja vu. We feel that the normal order of time and space has been distorted (this is of course made explicit in films like Donnie Darko, which deal with parallel universe theorems). Repetition is also uncanny because it suggests that things we thought were unique to a moment, imbued with their apparent transience, are actually lingering and potentially eternal. It’s unsettling to have the buried constantly disinterred and broken out into the open present. Tom McCarthy’s Remainder (2005) is a novel which explores the logic of repetition in relation to a trauma narrative in which the protagonist becomes obsessed with re-enacting events to the point of absurdity and violent conclusion. It’s that overlap of the real, where dreamlike remembrance meets actual performed repetition, that is the orgasmic satisfaction of the psyche.
Listening to vapourwave enacts this perfectly. We might start to recognise the songs from which these samples were drawn, but our recognition is distorted along with the samples themselves. The past floats uncannily into the future. Eccojams Vol. 1 drops its tinkling beats on a loop and the vocals from eighties ballads are stripped of their velvet and become mournful, minor, distorted. Inhuman, odd. There’s a sense in which our contemporary experience of reality in the face of apocalypse and pathological nostalgia is both dark and sweet. Morton’s branch of object-orientated ontology, dark ecology, perfectly captures this experience (in fact, in Dark Ecology (2016) he describes the process of dealing with this ‘grief’ as sharing the structure of a ‘dark ecological chocolate’). Vapourwave is at times incredibly saccharine, mapping itself through the cheerfully smooth loops of Muzak; but it is also jarring, dissonant, deeply unsettling. It takes dirty club techno, the complex tempos of intelligent dance music, and puts them through the cheap production of the GarageBand blender. Vocals echo like a broken tannoy machine. Vapourwave, as both visual and musical aesthetic, fundamentally opens an aural space in which past, present and future become a haunting echo chamber of one another. No longer is this the mere surface play of postmodern collage, but instead it’s the material manifestation of a specific cultural hauntology. As Tanner puts it, hauntology ‘is unlike Jameson’s pastiche in that it complicates the past (specifically, the past’s image of the future) in order to call attention to capitalism’s destructive nature as a subjugating force that only fools others into thinking it came to eradicate “history”’ (2016: 35-36). Capitalism is hollowed out, its signature brands become lost echoes in a vaguely recognisable, a hypnotically attractive yet alarming vision of our near-present future; blended with the figures of mall culture, the colours of early aughts internet webspaces and the abyssal possibilities of a Tumblr scroll.
I’m interested in how vapourwave re-enacts a different form of consciousness and how this might be ecological, even though the movement’s only obvious engagement with Nature as Such is through the proliferation of palms and potted plants that drift incongruously as consumer goods through some of its artwork. To get at its ecological sweetness, it’s like cracking open a crystal to see its lattice parameters (what a beautiful phrase), the places where the material cleaves (its lines of weakness), its cubic structure. The interplay between structure and embedded weakness is what motivates vapourwave; it contains its own failure, the undeveloped samples, the way a tiny snatch of a song is unfolded into a tranquil sequence of soporific, nonsensical sound. This is not music with a coherent logic. You look for lines and trends and vague traces of structure, but a song will become something more fluid and fragmented. Vapourwave’s material metaphors cannot be coherent; it’s at once free-floating, vaporous, seeping, gelatinous, oozing, splitting, cracking, choking, pulsing, dissolving. Hard matter, soft matter, chemical, vapour, waves and glitches and tiny explosions.
Sometimes, the structure is completely frustrating. On Person’s Eccojams Vol. 1, for example, the slowed-down, reverb-heavy sample from Gerry Rafferty’s ‘Baker Street’ repeats endlessly and never resolves itself into the next line: ‘another year and then we’ll be happy / just one more year and then we’ll be happy’. The twinkle signifies the glimpse of a transition and there’s a blip of the ‘b’ which should resolve into ‘but you’re crying, you’re crying now’ and yet here never does. Instead the song becomes an endless loop of implied futurity, the future conditional, ‘we’ll be happy’ that doesn’t get to complete itself but instead hangs. We’re taken out of time and left in this limbo. Here, the repetition isn’t soothing, it’s unsettling—mesmerising in a disturbing way. We question our longing for the song to resolve and before we have a chance it’s skipped to the next track. So we go back, search out the original version. Is it satisfying? Listening to Raferty’s original now feels weird in a way it didn’t before. It’s like this lost artefact from the past, spliced across the future ether rendered by Person’s eerie and hypnagogic album. While ‘Baker Street’ implies a specific place, now it’s thoroughly displaced, an effect of the internet’s rhizomatic possibilities.
As Morton puts it, ‘in order to have environmental awareness, one must be aware of space as more than just a vacuum. One must start taking note of, taking care of, one’s world’ (2002: 54). Ambient poetics disturb our assumed distinction between inside/outside, self/other; they show how we are entangled in a shared space of coexistence (Morton 2002: 54). Ambient music, in its sensuousness, its borrowing from the world—for example, by using samples of music concrète and field recordings from both nature and urban spaces—embeds us inside an environment in a way that is at once comforting and disturbing. It literally surrounds our senses. Brian Eno famously sets out a manifesto for ambient music by describing ambience as ‘an atmosphere, or a surrounding influence, a tint’, and ‘whereas conventional background music [i.e. Muzak] is produced by stripping away all sense of doubt and uncertainty […] from the music, Ambient Music retains these qualities. […] Ambient Music is intended to induce calm and a space to think’. As Morton puts it, ambient music as figured by Eno deconstructs the ‘opposition between foreground and background, or more precisely, between figure and ground’. In this sense, ‘ambience could be shown to resist the reification of space in capitalism’, ‘at once fill[ing] and overspill[ing] the ideological frame intended for it by the social structure in which it emerged’ (Morton 2001).
Think of it this way: could you get away with playing vapourwave in a mall or a supermarket or diner? Sure, it would ‘fill’ the space in one sense, but also exceed it, rendering all our cultural and material associations with this space uncanny and distorted. It would become a sci-fi space, a space displaced into the future. We would be inhabiting a doubled world, a doubled temporality. I tried playing Floral Shoppe in the restaurant where I work once (obviously when there were no customers) and the effect was actually very comforting. I felt like I wasn’t trapped in the familiar twenty-something existential limbo and instead inhabiting a plane of dreamlike contemplation, like the Rainbow Road level on MarioKart: Double Dash. I close my eyes and the scratched wooden floor spills out into a highway of colour; the tables I’m bumping against are bright yellow stars and fragments of unknown matter. I’m back in the supermarket, trolleys wheeling away from me and products falling off the shelf. I open my eyes and there’s the mirror and a reflection of someone that might be me, wearing a uniform, the chairs and tables flashing around me like holograms. I’m not exactly sure where that association sprung from (it’s been a long time since I’ve turned on the old GameCube), but I guess that’s the free associative impact of the music itself.
Like Jean-Jacques Rousseau’s Reveries of the Solitary Walker (1782), vapourwave is about an experience of travel and movement without necessarily describing that movement itself. Crucially, the emphasis is on slowing down, on dwelling in a moment; a moment which is looped, repeated, pondered over, exhausted, reflected on. ‘I undertook to subject my life to a severe examination that would order it for the rest of my days in such a way as I wished to find it at the time of my death’ (Rousseau 2011: 24). Vapourwave subjects the e v e r y t h i n g of capitalist late modernity to such self-reflexive inner scrutiny. This scrutiny enacts a slowing down of perception, a sense of looking around and absorbing one’s place in the environment. Through an uncanny distortion, doubling back and becoming the environment. Vapourwave allows us to adopt both a blasé and a highly perceptive attitude to the ad-saturated world in which we exist; the metropolis of the internet becoming some great labyrinth in which we linger at every turn, mesmerised by the neon palms swaying in time to the untimely music, to cans of diet coke and the universal resonance of that bold tick logo. Everything surrounds and coagulates, connects.
This aesthetic dwelling is crucial for ecology because it forces a recognition of the world which we are and in which we live, a recognition that notices patterns of interconnectedness and coexistence. For Gregory Bateson (2016), aesthetics means ‘responsiveness to the pattern which connects. The pattern which connects is a meta-pattern’; both cities and their parts form part of this pattern, of the patterned aesthetic of vapourwave. The metropolis, the mall, the fountain plaza, the computer screen, the window of a building, the burnished, pixellated sunset. All are the environs of sound and vision, the movement between figure and ground, the deconstruction of synecdoche. The part and the whole are constantly supplementing each other (the song, the sample; the symbolism, the surface aesthetic). It’s a bewildering, shape-shifting experience. It forces us to take notice of our world. There’s something about vapourwave which always suggests to me a sort of endless highway, where the vehicles move as if through some viscous substance that drags the experience of time and space. Our perception becomes blurred and starry, with blips of unconsciousness and moments of epiphanic reverie. Things around us fade or glow. The radio rumbles in the darkest cavity of our chest. Am I even breathing? I don’t feel human. Is this freedom?
Alongside this dwelling is a certain playfulness of a way unique to vapourwave. James Ferraro’s Far Side Virtual (2011) might be the classic here. It blends together the inane and cornily flourishing samples from Muzak with automated audio speech stolen from corporate contexts and sound effects from everyday tech life—the message-send swoop, a mouse click, laptop crashing sounds and start-up tunes. The result is something that might reflect Jean-Francois Lyotard’s famous definition of postmodernism as ‘eclecticism’, the ‘degree zero of contemporary general culture [where] one listens to reggae, watches Westerns, eats MacDonald’s for lunch and local cuisine for dinner, wears Paris perfume in Tokyo and retro clothing in Hong Kong; knowledge is a matter for TV games’ (2004: 76). This eclecticism is made playfully manifest in Ferraro’s lively, atmospheric and at times downright trippy record, where twinkles of commercially-drenched, techy synths give way to stuttering keyboards, ringtone effects and twirls of familiar message noises which become maddeningly synced with finger clicks and conversations between robotic voices. A CONUNDRUM article argues that ‘since vapourwave functions namely as commentary, it loops, pitch-shifts and “screws” the utopia of the virtual plaza, creating a harsh, grating sound in away that brings each muzak sample’s faults to the forefront of the track’. This is certainly true of Ferraro, but I’d also suggest that vapourwave is more than mere commentary; Ferraro especially revels in the silliness of corporate culture (check out ‘Pixarnia and the Future of Norman Rockwell’, with its drink slurping sound effects and jingly, kids tv-worthy melody), at the same time as revealing its peculiar utopian unreality, a world of shimmering sound and holograms. There’s a self-consciously affective and pleasurable aspect to the music. Sometimes it sounds like the demonstration music on an art channel, to the point where I’m expecting some beautiful, sellotaped creation to materialise with every musical flourish.
On the other hand, there’s the total weirdness of ‘Palm Trees, Wi-Fi and Dream Sushi’, which takes us through a scintillatingly bizarre encounter with a ‘touchscreen waiter’ who explains the ordering process at a sushi restaurant—apparently in Times Square, with Gordon Ramsay as chef—to the backdrop of exuberant synths and glitchy effects which sound like a Windows 95 laptop gone haywire, or merely said customer making her selections from the menu software. The result is to render a future where restaurants and coffeehouses are devoid of human interaction, becoming impersonal encounters with creepily enthusiastic machine waiters (creepy not just because they’d put me out of a job). The contrast between this manic happiness, this constant focus on choice, with the maddening music is to create a deep sense of unease, to reveal the artifice of such utopian tech constructions. Do we really have a choice? Is life being boiled down to a series of computer menus? Is the future bound to the unsettling intonations of such robotic encounters? I can’t help but escape into the absurdity of the music and try to forget this hauntological disaster is always-already constantly happening…
The comparatively meditative ‘Bags’ weaves its entrancing ambience from an early Windows startup theme, dipping into sonorous caverns of sparkling synths and lifting for air bubbles and irregular, incongruous finger clicks. I am reminded here of a beautiful essay by Steven Connor on the magic of objects, specifically here bags: ‘because they are in essence such fleshly or bodily things, bags enact as nothing else does our sense of the relation between inside and outside. We are creatures who find it easy and pleasurable to imagine living on the inside of another body’. There’s an amniotic vibe to Ferarro’s ‘Bags’; the swaying, dreamy pace that makes us feel as though we are inside those palms, or encased within a glossy plastic number, bouncing away against some glamorous knee. Just as humans have a sort of supplementary, life-giving association with bags, we also have this relationship with the plazas of capitalism and the affective world they render. Ferarro has said that he conceived of Far Side Virtual as a series of ringtones, a musical form which inherently suggests consumer transience, tackiness, kitsch, the whims of passing fashions (not least because the polyphonic presets change with each phone upgrade). He’s also said that he loves the idea of the album being ‘performed b a Philharmonic Orchestra […] Imagining an orchestra given X-Box controllers instead of mallets, iPhones instead of violins, ring tones instead of Tubular bells, Starbucks cups instead of cymbals. All streamed online, viewable on a megascreen in Times Square’. That’s what’s special about vapourwave: its commitment to the endurance of art and the a e s t h e t i c alongside an ambiguous relationship with the ephemerality of corporate kitsch. The artistic rearrangement of these samples, alongside their visual presentation and marketing as alt music through sites like Bandcamp, completely reterritorialises their original framework of meaning.
There’s a sense in which this music—with its self-conscious materiality, the recognisably tacky mattering of its samples, its embrace of the ambient disruption of foreground and background—is inherently committed to some kind of hauntological ecological project, the kind advocated by Tim Morton’s dark ecological poetics. As Ferarro himself says of his album, it’s a ‘rubbery plastic symphony for global warming, dedicated to the Great Pacific Garbage Patch’. Vapourwave recycles culture, proliferates both beauty and trash, endlessly parodies itself and its references. It renders explicitly what Marc Augé calls the ‘non-places’ of supermodernity: the anonymous malls, airports, offices and stations where cultures blend and collide and become foreign places of blank existence, of non-place, of disembodied temporality and physical and social experience. Places emptied out of cultural specificity. Places where one might eat Japanese sushi in a New York airport restaurant, concocted by a holographic rendition of a grumpy English chef and served by a robot developed and programmed by a Chinese tech company. Vapourwave is melancholy and strangely displaced. The frequent use of anonymity by many of its prominent artists (Xavier, for example, is responsible for more than just Macintosh Plus), alongside the Eastern characters for song titles, creates again a dehumanised, uncanny and culturally displaced understanding of identity. It weaves an almost Orientalist mystery through its art, so that we can’t quite geographically place the origins and players of this musical movement. It’s all about dissemination, reappropriation, the instancy of recycled production; but it’s also about slowing down to notice the flaws inherent in our everyday, consumer lives. The heavily sampled, rhizomatic nature of vapourwave forces you to become a more active consumer of both music and other forms of material pleasure, from picking your morning coffee to choosing your desktop screensaver. Perhaps it’s this recognition that gives vapourwave the vague trace of disruptive impulse; the way it strips away the uneasy pleasures and pink mist of the late capitalist plaza and replaces it with a mystique that haunts us back from the future. Objects and humans withdraw from our grasp and we are left with the surface detritus of crushed coke cans, defunct MacBooks, coffee cups and robot voices stuck on repeat, cleaning the floor of the mall to a vicious gleam that threatens to bounce back like a screen and remind us that we haven’t left the room at all – we’re still on the internet, chasing our dreams.
Augé, Marc, 2009. Non-places: Introduction to an Anthropology of Supermodernity (London: Verso).
I scroll down my Facebook timeline, and there is a photograph of a pavement – on a real street which I recognise – and on that pavement is a Pidgey. You know, the wee brownish flying thing from first generation Pokémon? I scroll down a bit more and folk have been out and about all over the place: there’s a Weedle on the gingham tablecloth in a cafe, a wee purple-grey Nidoran on a hay bale, a Magikarp bouncing around by the Kelvin. This is, if you haven’t guessed already, people sharing their spoils from Pokémon Go, an augmented reality game which allows you to catch Pokémon in the wild, a.k.a real life. There was a glorious month in the summer when you could go for a walk and see clusters of people milling around with their phones in the air, as if trying to channel some ethereal spirit that was wafting in the atmosphere. They were out catching Pokémon. All of a sudden, people were going for walks again, leaving the house and the cosy glow of the television to catch invisible beasties who lived in trees and parks, museums and street corners.
As a kid, I was an avid Pokémon fan. I missed the boat for Red and Blue but had Yellow, Ruby, Sapphire, Leaf Green for my Game Boy Colour and Advance and played them all to death. What I loved more than the battles was the wandering part. So much of your time is taken up pushing your way through long grass, cycling along seaside promenades, bobbing along the ocean, taking shortcuts through forests, crossing through dungeons, traversing the plains of mountains and deserts. You’re constantly interrupted by Pokémon encounters; so much so that often you double back in confusion, any instrumental pathway you’re trying to take disrupted by the screen switch to a battle. The towns often had such picturesque names as ‘Petalburg City’, ‘Sootopolis City’, ‘Lilycove City’ and ‘Mossdeep City’. Then there’s Meteor Falls, the Sunken Ship and Sky Pillar – these are just from Ruby/Sapphire alone. Yes, the game has a final purpose: you’re supposed to beat the gym leaders of every town and follow some convoluted let’s beat Team Rocket narrative, but often its trajectory is beautifully non-linear. You can explore, catch Pokémon in your own time, find side quests to achieve, people who need help. Acquire potions, level up your Pokémon, learn intriguing stories from local mythology.
There is an obsessiveness to Pokémon, a desire to always repeat. As much as possible, you find yourself returning to previous towns and locations, either to seek out more Pokémon known to appear in the area or simply to explore, to see what you’ve missed. Invariably, you do nothing new, and manage to enjoy that process of wandering again. You fight the same Pokémon, hoping they will flee but secretly enjoying taking them down in one shot with your level 40 team, where once you’d have to fight tooth and nail with a goddamn Zubat. To some extent, Pokémon is a rhizomatic game: once you get to a certain stage, the world is yours to explore and you can map out your own routes and lines of flight as you see fit, flying and sailing and seeking locations of your choosing. However, you are still governed with the impulse of narrative, which spurs you onto particular places: sometimes you can’t move on till you’ve beaten the gym leader of that town, for example. You can regress, but not progress. There’s that sort of macho narrative of levelling up which you’re impelled to follow. It’s only when you’ve completed the game that you can reap the rewards of complete exploring.
Pokémon Go changes that. By transferring Pokémon to real life, you are as free to explore its terrain as you are to wander the streets of your local town or city, or indeed the plains of the countryside. Real life is transformed by augmented reality, the imposition of Pokémon on material space. Creatures that only the player, holding up her phone, can see. This is already getting very Black Mirror, but wait. It’s a competitive game, yes, but there aren’t the drastic consequences of social exclusion and alienation experienced by many of Black Mirror’s tech addicts. There is a lovely playfulness to Pokémon Go which somehow has generally avoided becoming cutthroat competition. For a while, everyone was playing it. It was a form of camaraderie (folk would go out in packs to hunt for Pokémon, or indeed organise mass hunting expeditions via Facebook). More time was being spent on the Pokémon Go app than on Snapchat, Twitter and Whatsapp. I’d go into the kitchen at work and the chefs would gleefully show off their Pokédex; which was glorious, seeing all those familiar creatures again in this new and surprising context. And since chefs have hardly a moment’s time when they’re not in the same place, working 14 hour shifts at a time, I can only imagine the extent to which people in other walks of life played it.
Pokémon Go is a strange way of making people notice their surroundings, particularly in the sense of urban space. Sure, most of the time their faces are glued to the maps on their phone screens, but in placing themselves in the world, they are forced to confront physical structures, obstacles, windows, private property and so on. It becomes even more of a game when you have to work out how to attain Pokémon in elusive locations. I’ve heard stories about folk knocking on your door asking if they could come in because they’ve noticed you’ve got a rare Pokémon in your house. It sounds pretty sinister, but it shows the level of commitment the game inspires.
Think of it this way: why is it so addictive? Like Tinder, it’s a form of locative media which uses your GPS to determine who or what will appear in your surroundings. Pokémon Go also uses your phone clock, as different types of Pokémon appear at different times of day. I’m reminded here of one of my favourite games, Animal Crossing,where you could go fishing and bug-catching but what was out there was determined by the ‘real time’ of your Game Boy’s internal clock. It followed the real time of a 24 hour day, of the seasons and so on, so that in December there’d be snow and falling leaves in autumn. It was very beautiful and the real time aspect has an addictive quality. I think it’s because the game becomes less a form of escapism and more a parallel to reality, to everyday life. You know it’s reached that status when The Mirror runs a how-to guide, eh?
What’s so cool about Pokémon Go is how it adds meaning to real space. A school, town hall, park or pub becomes a Pokémon Gym and everyone wants to visit. I swear business at my work improved for a month as we quickly realised we were a Pokémon Gym and groups of sullen young adults would gather silently at bar tables, trying to battle other trainers at the gym and hoping to win Pokécoins. A guy I work with would heavily protest when he saw someone playing the game because he was currently gym champion and got surly at the prospect of newcomers taking his title. If I was late bringing someone a coffee, nervous they’d be grumpy with me, often they were so distracted by the game that they’d not even noticed the time. In a sense then, Pokémon Go transforms both time and space. Everything is flattened into a map, where flashing nodes indicating Pokémon are the symbols of desire, the objects of pursuit.
In a compelling, complex and challenging article on Facebook as a ‘desire-network’, Maria-Daniella Dick and Robbie McLaughlin argue that ‘Facebook effects a mutation in desire and thus in capitalism’, and in tandem with this, a ‘historical shift inn the relationship between psychoanalysis and capitalism’ (Dick and McLaughlin 2013). With Facebook, ‘desire remains impossible to satiate, but it is now without object’ (Dick and McLaughlin 2013). They suggest that Facebook is situated within the Lacanian Imaginary order (which constitutes the intrinsic narcissism through which the human subject constructs fantasy images of both herself and her object of desire). According to Lacan, desire (unlike need) is always unfulfilled; we are always moving towards a lack, the anxiety prompted by something lost (as in the child’s original sense of wholeness before discovering the fragmentation of her parts, the split between her body and world and mother, in the mirror). The Imaginary is that which we create to attempt to fill that fundamental gap, the fantasies of the ‘ideal ego’ which compensate for an originary loss. Facebook is basically the ultimate web of the Imaginary: all our time is spent scrawling through pictures and statuses and shared media which all in various ways represent fragments of the ideal selves we project online. Yet our browsing is ultimately without end, it is ceaselessly rhizomatic, decentralised; we end up on one place, a restaurant page or old friend’s profile, without really knowing how we got there. Our passage through the network is governed by algorithms which attempt to map our desires; algorithms which are self-sustained by users’ input data, the patterns of usage recorded with every click. While this may seem revolutionary, a democratic decentering of the system, Dick and McLaughlin are highly sceptical of Facebook’s subversive potential at the scale of the political.
While the likes of Facebook were integral in the organising of such glocalised (global/local) revolutionary events as the Arab Spring or the Occupy Movement, ultimately ‘[s]ocial networking completely embodies and facilitates these phenomena in which the masses are now able to organise efficiently but without being unified by a radical ideological alternative’ (Dick and McLaughlin 2013). The fragmentary pathways of Facebook map out the lines of insidious liberal democracy, and as engrained as they are in corporate culture (the corporation itself becoming the medium for mass communication) offer little opportunity for imagining visionary alternatives to liberal capitalism. Crucially, Facebook (with all its user-directed interfaces based on algorithms of taste and so on) perpetuates the myth of the liberal individual, who curates her profile, her tastes, conducts a life of many choices. As Dick and McLaughlin (2013) put it: ‘[t]he so-called 99% are already conditioned by a liberal democracy in which they have the self-identical sovereignty of an individualistic ideology that places the subject at the centre of the world’. To really offer a vision for an alternative future, we have to actually come up with a plan. Recognise that we are always-already networked individuals, whose subjectivities are hardly unique and instead constituted through structures of discourse and power, and use this in a positive way, to undermine the liberal justifications for free-market capitalism.
What does all this have to do with Pokémon Go? The thing is, Pokémon Go seems like innocent child’s play, but it’s bound up in the politics of space. It’s fundamentally structured by GPS software and urban space, and let’s face it, urban space is always ideological. Whether it’s homeless spikes, shiny new glass-fronted apartments built where Brutalist high-rises used to be, gated communities, the psychotic disarray of London’s property market, the genuine promotion of American Psycho-style yuppie-targeting ads or simply the denigration of social housing as ‘slum housing’, space and architecture is always somehow political. In a recent talk given at the University of Glasgow titled ‘Remembering the Future: The Politics of Space and Architecture’, Darran Anderson argued that the current failure of the Left is a failure to put forward a vision of the future that is compelling and actually positive; if we don’t act soon then someone else (i.e. Donald Trump and his cronies) will determine the future for us. One way Anderson proposes we can intervene in the social order is through architecture, by building sustainable forms of urban space, housing and energy production that take into account the fact that we are living in the Anthropocene. We need to accept the imminence of ecological disasters, which are indeed already happening. Oh how Trump hates those windfarms. We need to rethink our fantasy imagery of the city; it needs to become a network of playful imagination, of empowerment, rather than just passive defeat, or the kind of share-lite politics, browsing, blasé escapism and distraction offered by Facebook.
What is interesting about Pokémon Go is that it restores to some extent the object of desire, which Facebook, in its endless networks of people, places, photos and check-ins, displaces. ‘With Facebook’, Dick and McLaughlin (2013) argue, ‘people no longer live the present as present; it exists only insofar as it is exists to be recorded and later uploaded to Facebook’. This temporal displacement shifts with Pokemon Go, which insists on the present as present. Pokémon only appear for a limited amount of time so the imperative is to catch them in the game space of the now. The impulse of shopping or clubbing to buy buy buy or drink drink drink is gleefully interrupted by the appearance of Pokémon, who are quickly snapped up and snapped, shared online. The allure of ‘cool’ or the aura of dreamlike consumption attached to consumption-based social places is disrupted by the childlike logic of the game. And there’s nothing the companies can really do about it, since technically Pokémon isn’t intruding on reality, it’s only intruding on maps of reality. Now I’m thinking of that Jorge Luis Borges story, ‘On Exactitude in Science’ (1946), and getting very confused about reality itself. In the story, Borges imagines an empire where cartography has become so exact that its map of the empire must match in size and detail the empire itself—after which, what’s the difference between the map and the original? Do you need the map anymore, or can you use real space to map out real (map?) space?
There is almost something a tad Situationist about Pokémon Go. It offers no restrictions on movement, the way the Game Boy games do, according to a linear narrative. If you want that elusive Vulpix or Meowth, perhaps you will have to explore territories previously uncharted in your running app or Instagram places map. You might end up in the strange end of town. And what will you find when you get there? Traversing space this way leads to opportunities of surprise and discovery. The fact that so many people are posting photos of their Pokémon Go encounters online adds a new palimpsest of meaning to our understanding of place. The appearance of Pokémon disrupts the order of cities; it adds new points of desire to the map. Sure, most gyms are in tourist hotspots, but that doesn’t mean you don’t have to explore the more unseemly areas of town to catch ‘em all. In wandering out your comfort zone, you’re enacting a sort of De Certeauian ‘tactic’, resisting the signage and flows of capital which generally direct your movement in urban space (i.e. according to the circuit-like lure of the shops, the home or workplace). Ironically, you’re doing this at the inspiration of a global corporation (the folks who own the Pokémon Go app), but in this case, it doesn’t necessarily mean your actions and movements aren’t subversive. Nevertheless, the transgression of space according to augmented reality is unfortunately still bound by societal racism, highlighting the fact that we experience space differently according to who we are—despite its best intentions and possibilities, a game like Pokémon Go can hardly overthrow the prejudices of the Repressive State Apparatus…
Since Pokémon Go is based mostly on algorithms of mapped information, there is an element of chance which escapes the systems of data (could we call this glitch a Lacanian intrusion of the Real?). Pokémon crop up in controversial places. Since ghost Pokémon are attracted to graveyards and places of mourning (think: the original Lavender Town), they have been appearing in places like the Holocaust Memorial or Ground Zero. The incongruity of the playful critters in these places of silence and solemnity is startling and forces us to rethink our expectations of memorialising space. In a sense then, for better and worse, Pokémon Go has a reterritorialising impulse. Sure, you can report inappropriate places and instigate a process for removing them from the Pokémon Go map, but that initial appearance, based on some kind of algorithmic randomness, has already violated the implicit expectations of such places in terms of silent respect and mourning. There is in a sense an overflow of the gaming impulse, where the augmented reality becomes more distracting than reality itself (even when you are in such a compelling and startling location as the Holocaust Memorial…).
Perhaps this is the danger then, of supplanting a fictional reality (the map) for the territory itself. I’m thinking of the protagonist in Tom McCarthy’s novel Remainder (2005), whose response to trauma is to assemble a detailed map of a very specific retrieved memory, based in a house where there was a very specific synaesthetic symphony of liver-frying, cats on roofs, piano playing and motorbike clanging. Eventually this map is transferred to the ‘real’ as the protagonist recreates mimetically the details of this spatial memory. Yet pursuit of the real is addictive; the protagonist soon begins recreating more extreme and harrowing memories he’s encountered: traffic accidents, bank robberies. What intrudes, eventually, is the remainder: the real itself which spills out of the recreated event. As McKenzie Wark writes in the preface to McCarthy’s novel, ‘[t]he simulation is never perfect, always in excess of the thing itself. It always leaves a remainder. The most troubling remainder is himself [the protagonist]. He is a leftover God, a God as debris of creation’ (Wark 2015: xi).
In a way, Pokémon Go represents a God-like desire to reconfigure reality, to impose the Imaginary space of the simulated game upon the ‘game’ of ordinary existence. Is this a postmodern statement of irony, a pastiche of 1990s nostalgia in the age of the smartphone? Yes, and no. There’s something kind of modernist and sincere about it too, a sense of genuine interest in creating the Big Project, a utopian potential for gaming to bring people together. While Pokémon Go is partly about earning currency (Pokécoins) to buy more materials which help level up Pokémon or revive them during battle, its general impulse is towards exploration. Conquering, yes, to an extent; but mostly exploration. What happens when you’ve captured every Pidgey in your neighbourhood? You travel farther, maybe even beyond your hometown or city. Of course there comes a point where most of us get bored and stop playing, but there was a moment when the game genuinely seemed to interrupt reality in a way that felt genuinely liberating. The fact that so many people deemed it silly, a waste of time and completely illogical only highlights the ways in which the game resists the general instrumentalism of capitalism (i.e. every minute should be spent doing something useful, like finding ways of accumulating money and furthering one’s career). The time wasting aspect, the fact that so many people love its paean to repetition (you can walk the same route every day and still get different Pokémon appearing), is a queer sort of logic; it goes against capitalism’s futurity, the linear progression of temporality, in favour of a kind of maddening impulse of looping, overlapping desire. We accumulate the same Pokémon several times and this is part of the internal logic of the game, compelling us to traverse the various spaces again and again. It represents at once the immateriality of twenty-first capitalism (as based on flows of ‘invisible’ capital and immaterial goods, symbols of status) and the potential for subverting the logic of accumulation to one that is both bizarre and based on the ethics of play rather than success.
Sure, a great deal of the game might be about levelling up and being the best, but you can also play it with general disregard to those impulses. Collecting, in a sense, transforms the use-value of goods by placing them in a new circuit of information, taking them from the marketplace to the geeky world of the collector, whose interest in based on details and aesthetics, often more than financial worth. Just look at what happens when someone tries to make money off becoming a hire-out Pokémon Go trainer: they are threatened with being banned from the game, since it violates their code of ethics/terms of service. Play, rather than capital, is at the heart of the game’s map of trajectories. It brings people together – even adults – in a space of play. I’m not saying it’s changed the world by any means, and indeed it has its slightly absurd but very real dangers, as people blithely ignore the potential perils of the real landscape in pursuit of the desired (simulated) object, like Icarus flying too close to the sun…However, there’s something genuinely refreshing about how Pokémon Go forces us to reconfigure our sense of reality, space and the routing of our desires and movement. While world-views are shrinking and narrowing in post-Brexit times, Pokémon Go reminds us of the value of expanding our horizons and getting up to just go and wander, maybe aimlessly.
There will always be moral panics over deaths from selfie-taking, planking and cavorting in dangerous places, but will there be anything quite like Pokémon Go?
(other references are hyperlinked in the text)
Anderson, Darran, 2016. ‘Remembering the Future: The Politics of Space and Architecture’, Lilybank House Seminar Room, University of Glasgow, 15th November 2016.
De Certeau, Michel, 2011. The Practice of Everyday Life (Berkeley: University of California Press).
Hipster Poseur or Situationist Provocateur? – The Metamodernism of Father John Misty
The recent crowning of Bob Dylan as winner of the Nobel prize for literature exemplifies our cultural obsession with authenticity. Sure, there are many other reasons for awarding Dylan the prize: the sheer volume of material he’s produced over several decades; his stature as an icon for the sensitive singer-songwriter; the influence he’s had on a whole variety of other musicians, writers, poets (hell, Joyce Carol Oates even dedicated a short story to him, and that was back in 1966). What’s striking about Dylan though is that he captures a certain lonesome troubadour aesthetic, taking the oral folk tradition of storytelling and the Beat generation aesthetics of immediacy, emotional expression and sensory impressions, and applying them to the sphere of popular music. In an age of auto-tuning, the ironic Cyborgism of Lady Gaga, the sheen of Kardashian perfectionism and the rise of the electronic sample, Dylan is held up as a figure of raw humanism, a celebration of flaws, a messiah for authenticity: its historical legacy, the possibility of its imminent return – the road myth stretching out into a kind of flame-red 1960s sunset, drenched in the nostalgia of a generation sick of techno and Twitter. I’m not so interested in whether Dylan should or shouldn’t have won the award; I’m more interested in what it says about our culture – namely, the nostalgia for the Real, the Authentic.
In an age of reality tv, true crime novels, of voguish memoirs and the confessional impulse of social media, it’s no wonder we keep craving the apparent honesty and pastoral romance conjured by a wild-haired young man standing lonesome in the canyons and warbling some wistful ballad documenting a troubled exploration of the soul, the wasted conditions of modern life. Yet while Dylan triumphs in the popular imagination, what are contemporary artists doing to subvert the system? In an age of hyperreality, hyper-pornography, liquid modernity, the Internet of Things, postpostmodernity – whatever you wanna call it – what can the pop singer do to achieve genuine controversy? Do you have to pull a Miley Cyrus and gyrate against a giant foam finger whilst performing a duet with a man dressed like an oversized humbug? Is irony and ludic poststructuralist riddling the only solution to capitalist existence, or have we gone beyond into something more? Where does the future lie for subversive performance art and indeed music?
Metamodernism, a term crystallised in Luke Turner’s 2011 manifesto, is a term which attempts to solve the problem of what comes next, what follows the snazzy, wisecrack playfulness of postmodernism. Instead of suggesting a temporal leap from postmodernism into something else, metamodernism argues for the notion of an oscillation between modernism and postmodernism, embodying at once the ‘sincerity, hope, romanticism, affect’ of modernism’ with the lessons of postmodernism, its ontological questionings, its artistic techniques of ‘deconstruction, irony, pastiche, relativism, nihilism, and the rejection of grand narratives’ (Turner 2015). This wavering between irony and sincerity, I argue, aptly characterises the music and performance of Father John Misty, aka Josh Tillman (former Fleet Foxes drummer). Misty is significant because of his trajectory from earnest, melancholic folk singer in the mould of Nick Drake/drummer in a band that made earnest, pastoral chamber pop, to a kind of bombastic, Hollywood shaman persona who mixes Neil Young with magic mushrooms and an ever-present iPhone. Much has been said on the likes of James Franco and Shia LaBeouf as metamodern performance artists. Franco’s film The Interview (2014) refuses to provide viewers with a fiction filter and leaves us despairingly perplexed as to its real-life veracity. As Seth Abramson puts it, ‘[d]oes The Interview “sincerely” intend to romanticise the murder of a real-world political leader, or is it “ironically” depicting an imaginary scenario in which that murder occurs? The viewer, of whatever nationality or political affiliation, is left to fend for themselves’. LaBeouf’s whole existence seems to consist predominantly in deliberately stirring controversy through performance art, including turning up to the premier of Lars Von Trier’s Nymphomaniac wearing a paper bag over his head, proclaiming the words ‘I am not famous anymore’. Is it a cheap ironic trick, or a genuine stab at the fickleness of celebrity culture? The reticence and lack of context provided for such art leaves the answers – and often the questions – up to the viewer. It’s not quite Brechtian estrangement, but it certainly has enough of that surrealist, absurdist quality to leave us reflecting critically on our established aesthetic definitions of what constitutes good taste, meaning, or indeed art altogether. While Franco and LaBeouf have been suitably lavished over in metamodern critique, I think it’s time Father John Misty had a spin under the hot lights.
For starters, naming. As soon as an artist adopts a moniker, they fall victim to an endless cycle of questioning which regurgitates the tired litany of phrases: ‘true self’, ‘authentic’, ‘real’. Band names which suggest authentic expression: the Manic Street Preachers (literally, they are people of the street, preaching a raw, unadulterated, ‘manic’ message). Richey Edwards famously took a razor blade and carved ‘4 REAL’ on his arm after NME interviewer Steve Lamacq playfully questioned the authenticity of the Manic Street Preachers’ aggressively critical punk aesthetic. The notion of the REAL, then, is so pressing that it must be etched into one’s skin to prove one’s credentials. While David Bowie was widely celebrated for his queering of identity and invention of a whole host of alter-egos, Lana Del Rey is constantly lambasted in the media for being fake, inauthentic, a sham. Videos of songs from her Lizzy Grant days are dug up and splayed out online like some kind of police file. Look: this is the REAL Lana Del Rey! Even her lips are fake now! Perhaps the difference in response is because with Bowie, the fantasy quality was obvious – Ziggy Stardust was a character leapt out of some wonderful, coke-fuelled 1970s disco super-dream – whereas with Lana and Father John Misty, the line between ‘character’ and ‘true person’ is blurred. Tillman has denied (quite vehemently) that Father John Misty is simply a fictional creation, or merely an extension of personality; he sees it as a conveniently funny name which does the trick of ornamenting the desired psychedelic vibes of his music, it’s simply ‘a sequence of phonetic sounds that looks good on a t-shirt’.
For Misty, ‘most people’s idea of real authenticity is pork pies and vests and banjoes and whatever else, but real authenticity is just empathy, because everyone uses their own experiences as being the gold standard for authenticity’. This points to the cultural relativism of authenticity. In our current era, it is manifested in the torn-shirt, heart-felt indie band epitomised perhaps most vividly by the Libertines, with the Pete’n’Carl rock’n’roll shambles of a double act coupled with poetic lyricism and the ‘authentic’ (but indelibly nostalgic) imagery of Cool Britannia. Once, it was curly-haired Dylan, or sickly, sensitive, visionary Romantic poet, John Keats. That Misty plays with so many cultural signifiers indicates his awareness of this relativism and indeed deliberately disrupts our understanding of authenticity itself. It’s embodied in his very music, which combines lyrics about redemptive love, self-loathing and cynical society with honey-sweet chamber pop. What does it mean to have this slightly ridiculous, towering, internet-trolling hipster figure sing genuinely sensitive ballads about romance and the tragically fucked-up consequences of a drop-out lifestyle, woven alongside songs about digging up graves and having sex in the Hollywood cemetery, ‘with Adderall and weed in my veins’? One thing’s for certain: authenticity is not something that’s fixed, and we might think about the cultural politics of who gets to decide what’s considered authentic…
With Lana Del Rey, the Ghetto Lolita persona isn’t just a persona, but in a similar vein to Tillman’s FJM, constitutes a whole arrangement of cultural codes mixed specifically with the enticement of death and sex appeal. Del Rey’s fashion alters in her videos, from 1960s baby doll to biker bad girl, trailer trash harlot, president’s wife and the melancholic hip hop angel on ‘High by the Beach’. Questioning her authenticity seems to miss the point, drawing us into a recursive and probably reductive debate about identity politics. What matters is how she adopts these different styles and weaves them through her performance; how using elements of trap, hip hop and soul within her lush landscapes of electric guitars and slowly melodic, ethereal vocals, prompts the listener’s awareness of a bewildering but certainly exhilarating mesh of symbolic values which cut across race, class, sexuality and gender, drawing us back to that central ideological problematic: the American Dream. As Karen van den Berg (2013) puts it, in a discussion of Del Rey’s video for ‘Ride’, ‘on the one hand Del Rey’s visual aesthetics celebrate the artificiality of the concept of identity, but on the other it permanently recalls and reverts to a layer of basic needs, a kind of existential sediment. And this sediment is the white trash milieu and the dark side of the glamorous vamp – the “Lolita lost in the hood”.
Well, if LDR is busy swathing us in the hypnotically dangerous luxuries of our consumerist superficiality, Father John Misty playfully deconstructs the Dylanesque vision of the Authentic American Troubadour. Boasting a slick of unkempt hair and overgrown beard, clad in oversized blazers and psychedelic shirts unbuttoned to the chest, Misty embodies a certain skewed archetype: the balladeering minstrel meets the ironic fashion codes of the hipster. Part shaman, mystic and lumberjack, with a name that belongs on the church fronts of some dazzling circus marquee of hell, Misty preaches lyrics which veer between the madly sarcastic, derisive and painfully sincere. Significantly, he had a cameo appearance in Del Rey’s video for ‘Freak’, playing a psychedelic, acid-gobbling 1960s mystic. He sings about love, married life, American culture, Hollywood glamour, sexual encounters and dodgy drug trips. His lyrics are a heteroglot mix of discourses, from religion to sentimental love songs to internet/text chat: ‘I Went to the Store One Day’ describes how a chance encounter in a ‘parking lot’ ends up in a ragged and passionate love affair and the dream of sharing a ‘plantation house’ because it’s ‘cheaper in the South’. Here, the classic Beat dream of heading south or west is repackaged as the ironically doomed trajectory of a metamodern love affair, where the singer’s genuine passion and emotion – ‘don’t let me die in a hospital’ – concludes with a terse ‘Insert here a sentiment re: our golden years’ which seems to belong more in some experimental flash fiction piece than it does in a pop song. While Jeff Buckley reworked the troubadour ethic embodied by his folk-singing father, Tim Buckley, by combining its heartfelt honesty with the raw, Iron Maiden-style grating expression of the electric guitar and the howling vocal, Misty often dabbles in the meta, endlessly reminding us that we are listening to a FJM record, with all the symbolic contextual discourse that entails. On ‘Bored in the USA’, he weaves in a laugh track, which twists what could be a Dylanesque ballad on the dystopian state of our present society into a cynical self-reflection on the potential meaningless of art that strives to counter or represent this meaninglessness in the rest of culture.
Which brings us to the question: how successful can pop cultural art be when it is so far engrained in the corporate machine? Frankfurt school philosopher Theodore Adorno was fairly sceptical of its potential. He argued that
attempts to bring political protest together with “popular music”—that is, with entertainment music—are for the following reason doomed from the start. The entire sphere of popular music, even there where it dresses itself up in modernist guise, is to such a degree inseparable from past temperament, from consumption, from the cross-eyed transfixion with amusement, that attempts to outfit it with a new function remain entirely superficial […].
Thus as soon as an artist starts singing critically about the Iraq war, the current political system and so on, they risk turning these elements into commodities, and in the process cheapening not only the impact of their critique but also risk making light of the events themselves. Mathijs Peters uses the example of Green Day’s American Idiot (2004) album to illustrate how pop-cultural protest gets transformed into simply another commodity. Green Day’s album, where the very title was a stab at pop culture (American Idiot/American Idol), presented a damning attack on the Bush administration and the wasted life of the junk-filled suburbs in the wake of late capitalism. Released on a Warner Bros. music label, it shot to great success, collecting a bunch of Grammy awards along the way. In the process, Peters (2015: 1348) argues, the band ‘became part of the same sensationalist establishment they tried to critique […] of the consumption culture and the corporal establishment that they explicitly distanced themselves from in the lyrics of American Idiot’. Indeed, I remember, as an avid young fan at the time, being able to buy Green Day merchandise in Claire’s Accessories (and on Ayr High Street, nonetheless). Obviously this is a perennial problem for punk in general and Green Day themselves addressed the alienating experience of being considered ‘sell-outs’ much earlier in their career; specifically, on ’86’ – a song from Insomniac (1995) which attacks the band from the perspective of the grassroots punk community from which they sprung.
One way to tackle the problem of being a sellout is to whole-heartedly embrace chart success and the exposure and coverage it brings. While some bands act cool and sly in the shadows of underground punk scenes, others deliberately whore themselves out to the mainstream. The question here is whether or not this can be considered an act of Situationist critique; Situationism being Guy Debord’s (non)term relating to the theory or practical activity of constructing situations (it’s not a movement exactly but perhaps best considered a set of critical practices). The specific mode of Situationist statement which musicians can employ is that of détournement: a method of propaganda which integrates existing artistic productions into a new, revised assemblage of a social milieu or event. An example of this would be to take the iconography of some element of mainstream politics or discourse and embody it to an extreme in new contexts so as to parody and reconfigure its meaning in a critical sense. We might think of the Manics’ James Dean Bradfield on Top of the Pops, performing Faster in between funeral pyres, clad in a terrorist balaclava. By bringing this aggressive masculine iconography into the commercial camp of Top of the Pops, and coupling the sinister symbol of the balaclava with the childish chalk scrawl ‘JAMES’, the band succeeded in challenging our existing conception of military imagery, estranging it through a combination of extremity and playful absurdism. Peters argues:
In line of Situationist thinking, the message [the Manics] tried to get across was not expressed in subtle arguments: the band sought to hijack the sloganeering techniques of consumerism, more specifically of tabloid journalism, presenting their message in the form of a radically distorted consumerism, turning its own techniques against itself.
(Peters 2015: 1357)
Yet in turning consumerism against itself, this aesthetic-political impulse is not simple postmodern irony; there is genuine sincerity, fury and passion in the performance. As with metamodernism, there is an oscillation between the postmodern collage of images and a kind of modernist sincerity, a slightly Eliotic misanthropy. Indeed, most Manics albums are plastered with quotes with all the great modernists, from Nietzsche to Camus and e.e. cummings (later albums, such as Futurology (2014) were also overtly influenced by German expressionism). The modernist imprint is coupled with the performative playfulness of postmodern Bowie or Talking Heads, and the effect is one that is jarring and alienating while also heated and emotional, a far cry from the ironic cool of postmodernism.
The Manics have often explicitly stated their desire for chart success, describing their 2010 album, Postcards from a Young Man, as a ‘last shot at mass communication’. This explicitly Adornian imagery of mass communication suggests an explicit engagement with the ‘culture machine’ for the purposes of widespread societal critique, using the platform of pop culture to put forward a political message. While Nicky Wire is pretty forthright about his politics, giving an earnest, engaged (and let’s face it, depressingly rare these days) left-wing energy to many of his interviews, Father John Misty is far more elliptical. The lines between performance and authenticity are continually blurred. Misty blithely admits to his penchant for merchandise, stating with deadpan seriousness in a somewhat disastrous BBC 6Music interview that he and his management ‘have come up with an algorithm [for crowd-surfing] that more or less correlates to march sales’. The interview becomes a kind of performance art, with Misty critiquing Radcliffe and Maconie for ‘leading me with blunt questions’ at the same time as deliberately berating them with obtuse or self-aggrandisingly bombastic answers. Once again, we have that bewildering oscillation between irony and sincerity: how seriously does Misty take his art? It’s quite possible that Misty, an American (and thus supposedly without irony), has trumped the British interviewers with his enigmatic sarcasm, a kind of David Foster Wallace-esque intellectual posturing. At once, he’s arguing for the genuine ‘empathy’ he hopes to achieve in his songs, and talking about how he loves the idea of having merchandised jeggings. He bitterly denigrates music that has a didactic message critiquing society or popular music, saying, ‘any kind of didactic hair splitting post punk competing ideologies make me want to puke’ – we’re looking at you, Half Man Half Biscuit.
Still, you’d be forgiven for thinking Misty is a bit of a hypocrite on this. After all, didn’t he famously disrupt one of his festival performances this summer to embark on a tirade against the role of the entertainment industry in propagating the impulse of the Trump presidential campaign? It’s worth listening to the whole speech to get a flavour for whether it’s a genuine spontaneous rant or a scripted act of performance art. While (if YouTube comments are anything to go by) Misty was widely lambasted and ridiculed for his speech – there’s the whole commercial thing of we’ve paid for a gig, we expect some music – there’s something eerily authentic and indeed rousing about it. The crowd starts cheering (somewhat limply, but still) and at one point a guy shouts out, as if in a gospel church, ‘preach Father, preach!’. We can’t tell if he’s being ironic, merely citing and regurgitating religious discourse out of context for fun, but the effect is still palpable. It becomes a kind of surrealist visual event, where even the audience start to channel the symbolic implications of Misty’s name. We usually associate rockstars interrupting their performance for garbled declarative speeches with some kind of ensuing personal breakdown (The Libertines, Green Day and the Manics have all been caught up in this), but here Misty’s speech is both controlled and has the rhythm of natural pondering. He gets into the rhythm of complaint and disgust; it’s broad daylight, bright sunshine, and he’s shouting,
[…] do you people realise we have an entertaining tyrant [TRUMP] right now…like, HILARIOUS. I don’t know how I can rationally respond right now…do we think that our hilarious tyrant is going to be met with a hilarious revolution? […] how entertaining should this be right now? […] how fucking fun should this be? How fucking fun can it be? Can it be real in any sense?
And in fact there’s a definite poignancy to this speech now that Trump has in fact become President of the United States. The hilarious tyrant has won. He’s no longer a cartoon character. Misty is deliberately pushing us to at once take the hilarious approach (why stage this absurdist political intervention at a gig, and not a political convention?) and to critically assess our complicity in letting this happen, in at once not taking Trump seriously but also normalising him as part of discourse, allowing him to settle comfortably among the daily media news cycle. He confronts full-on the problem of singing more explicit protest songs like ‘Bored in the USA’ in a context where nothing seems real anymore, admitting the struggle to make this song entertainment (and thus as much worth as Trump’s speeches) by singing it live to an audience. Misty’s lyrics to ‘Bored in the USA’ capture post-recession America with a wry cynicism which deconstructs and modernises all-American superstar Bruce Springsteen’s ‘Born in the USA’ for the prozac-numbed Millennial generation. By bringing up his unease at playing the song, Misty hints at Adorno’s suspicion of pop music’s limited powers of protest. In doing so, he adds a layer of further meta-critique, which benefits the overall thrust of his performance. There’s a romanticism, a kind of soap-box politics which is refreshing and comes across as both sincere and slightly poke-the-online-lion’s-nest kind of IRL trolling.
This is a man who can perform a heartbreaking cover of Leonard Cohen’s ‘Bird on a Wire’ with absolute, devastating emotional conviction, who speaks in the lingo of the college boy, littering his interviews with ‘dude’ and ‘man’. Who can doll out such colourful and risqué phrases as ‘hickory smoked abortion’ to describe the state of current US culture. Who can express dreamlike fantasies of masochism alongside the cutesy cuddly scene of bringing two (probably organic, thrice roasted) coffees back to the domestic bliss of his girlfriend’s bed (as in the video for ‘Nancy From Now On’). Who can evoke New Age mysticism and the blisses of married life at the same time as derisively mocking a lover from the perspective of a condemning, world-weary academic: ‘She says, like literally, music is the air she breathes / And the malaprops make me want to fucking scream / I wonder if she even knows what that word means / Well, it’s literally not that’. While songs like ‘The Night Josh Tillman Came To Our Apt.’ could be considered postmodern, in the sense that a) it’s meta, referring to Tillman as if he were an outside character and b) it’s lyrically ripping apart the female love object in, perhaps, a riff of Shakespeare’s ‘Sonnet 130’ c) it’s also musically self-consciously deconstructing a love song, twinkling xylophone and yearning strings ’n’ all. However, you could also consider it a sincere rendering of the shallowness of identities in a relationship that’s no longer working/never worked; as Misty bluntly admits, ‘I feel so unconvincing / when I fumble with your buttons’. I particularly love when he plucks a piece of internet lingo like ‘convo’ and rhymes it sublimely with ‘cosmos’. There’s a sense that these are love songs repackaged for the cynical age of Reddit, but flavoured with a conviction that suggests genuine empathy with the character(s) in the songs (Misty himself?) and the act of songwriting as an authentic act of self-expression or cultural engagement (so here more Tumblr than Reddit). After all, the polished production and tight arrangements suggest less jagged punk aggression/destruction and instead a sophisticated reworking of various musical discourses.
Like Lana Del Rey, Misty likes to skirt on the line between Hollywood glamour and its dark underbelly of heartbreak, superficiality and personal travesty; between a deliberate reworking of commercial codes and cultural images and the sincerity of genuinely heartfelt songs in the tradition of the tragic romantic songwriter (Neil Young for Misty, Billie Holliday for Del Rey). The old American road song is reworked (‘Nothing Good Ever Happens at The Goddamn Thirsty Crow’ for Misty, ‘Ride’ for LDR). The whole purpose of a pop star is reworked. What is unique and provocative about these artists is their insistence on refusing to concede the binary between fantasy/reality, performance/authenticity, their constant negotiation and deliberate reworking of cultural codes. In an age where a HILARIOUS TYRANT can become President of the United States, where radical politics is shrouded in apathy, where most discourse on celebrity culture is profoundly pessimistic and negative, maybe it’s time to recognise the celebrities who are subtly challenging the system from within, and start taking seriously (with a bittersweet pinch of playful cynicism) a new Situationism?
Bibliography (all other sources referenced in hyperlinks):
Peters, Mathijs, 2015. ‘Adorno Meets Welsh Alternative Rock Band Manic Street Preachers: Three Proposed Critical Models’, The Journal of Popular Culture, Vol. 48, No. 6, pp. 1346-1373.
I have just read a book that has all at once captivated, disgusted and intrigued me; a book that has left me strangely both emotionally drained and intellectually stimulated. Bret Easton Ellis’ American Psycho plunges the reader into a world of late 1980s ‘yuppie-ism’: the world of Wall Street, hyper-consumption, misogyny, racism, inane pop culture, television, sex…and violence. Written from the first person perspective of its protagonist (although somehow I find the term protagonist with its heroic connotations inadequate), Patrick Bateman, the novel has an unusual cyclical structure that plays out as a repetitive narrative of visits to classy restaurants, mundane descriptions of the latest consumer goods, chapters that read like music reviews and then the most controversial element: the horrifically graphic scenes of sexual violence and psychopathic slaughtering that got the book banned by its initially intended publishers.
Yet I don’t believe that Ellis includes these gruesome chapters just as a twisted indulgence, a pornography of violence. As I will discuss, they play a part in Ellis’ searing, often satirical portrayal of the Reagan era in America: a critique of neo-liberal values, consumerism and technology that is arguably more pertinent today than it was twenty years ago. The heartlessness, depravity and monotony of this culture and the novel itself is summed up in the opening line: ‘abandon all hope ye who enter here’, which is ‘scrawled in blood red lettering’ on the side of a building. This quote is an intertextual reference to Dante, who in his Divine Comedy suggested that this was the written passage that appeared in the entrance to Hell. When you pick up American Psycho and read the first lines, which immerse the reader immediately in the divided cityscape of 1980s New York – a world of graffiti, advertisements and pop culture – you cross over a threshold, you cross over into a tightly-confined mind that experiences its own corruption in a fictional universe that is all too like our own. What is interesting about the novel is on the one hand its hypothetical exploration of the thoughts of a psychopath, but also its trenchant critique of a society obsessed with surfaces, purchases and the perpetual presence of the flickering flow of television; a society plummeting towards absurdity and the eradication of all meaning – at all levels from the individual mind to the collective conscience.
Despite being the novel’s narrator, Bateman reveals little about himself other than his routines, his clothes and his opinionated taste in music. He indulges in lengthy passages detailing his workouts, his use of face masks, his appearance, eating habits, sexual interests; but the novel provides little in the way of solid character description. The narrative is therefore intensely claustrophobic, as we are restricted to Bateman’s narrow, white, narcissistic upper-class view. Moreover we know nothing of the Bateman behind the suit and Ray-Bans; we don’t know about his childhood, his relationship with his parents is only briefly suggested in a single flash of a chapter, and although it is the source of so much expendable income, we never find out what he actually does at work, other than order his secretary to make him dinner reservations. This latter point is especially interesting within the context of contemporary culture, where people are becoming ever-more critical of what these high-flying guys in banking and finance actually do; as bonuses and salaries remain sky-high in spite of the recession, there is increasing concern with regards tothe elaborate and obscure games that these ‘yuppies’ spend their time with – playing with money, justifying their existence. Ellis clearly does not seek to redeem the Wall Street yuppie, but instead caricatures his position and the career in general – which for me culminates most humorously in a chapter where Bateman and his coworkers engage in a highly-charged comparison of the stylishness of their respective business cards, that reads like a competition between prehistoric men flexing their muscles or showing off their hunting skills.
This leads into the question of masculinity and self in the novel. In a world where the most socially-esteemed jobs require what might be considered traditionally ‘emasculated’ behaviour – Bateman, it seems, is a proto-metrosexual – how do men assert their masculine identities, especially with the increasing challenge of the rising status of women? Bateman’s gendered self is ambiguous: on the one hand he is obsessed with his physical appearance – going for regular manicures, massages, constantly working out and asking if his hair looks good – and on the other asserting patriarchal dominance by literally killing, and in some cases torturing, those that either threaten his position (e.g. his colleague Paul Owen who has the superior business card) or those that he is different from and wishes to demonstrate are beneath him: women (especially models and prostitutes), beggars and homosexuals. This creates a bizarre, twisted sense of capitalism gone mad, of the ‘dog-eat-dog’ ideology of everyman for himself, of free market competition gone out of control. The individual, in his quest for success, seeks a greedy taste of the ‘Swordfish meatloaf with kiwi mustard’; that is, the excess and the addictiveness of the American Dream.
The novel thus remains engaged with material inequality, even though its focus is on one end of the scale – the high-flying lifestyle of yuppie clubs and restaurants. Throughout the book, Bateman and his friends taunt the plethora of beggars that haunt the streets of New York, holding out bills of money only to snatch them away in front of their starving eyes. At one point, Bateman even shoots a busker, just because he can; because he has the urge to kill and feels the man’s life is worthless. Yet there is an ironic discrepancy between Bateman’s behaviour and the outward image he projects of someone in tune with social problems. Early in the novel, Bateman delivers a speech that reads like the words of a politician: ‘we have to end apartheid for one. And slow down the nuclear arms race, stop terrorism and world hunger…strengthen laws to crack down on crime and illegal drugs’. All this from a man who personally terrorises the poor and vulnerable, regularly takes cocaine and is quite happy to waste money on often-uneaten restaurant food whilst trampling all over street beggars. Perhaps, therefore, Ellis meant to parody the hypocrisy of governments that proclaim their acknowledgement of socioeconomic problems but do nothing or little to actually tackle them. The irony of Bateman’s ‘identity’, then, is the way in which his words do not distinguish him but blur him further into convention, as he constructs his self by appropriating the words and values of others – particularly his hero Donald Trump (which says a lot about yuppie conscience). Indeed, this is humorously parodied in the fact that all food and tastes are judged not by individual experience but by reviews characters have read in glossy magazines.
So in spite of Bateman’s carefully constructed external self as a socially-conscious businessman, his identity remains a space of vacuum. Everything around him – his friends, his values, his lifestyle – is utterly superficial, and it turns out that he is too:
‘…there is an idea of a Patrick Bateman, some kind of abstraction, but there is no real me, only an entity, something illusory, and though I can hide my cold gaze and you can shake my hand and feel flesh gripping yours and maybe you can even sense our lifestyles are probably comparable: I simply am not there […] My self is fabricated, an aberration. I am a non-contingent human being. My personality is sketchy and unformed, my heartlessness goes deep and is persistent.’
When it was first published in 1991, American Psycho was accused, among many things, of being a poorly-written, immoral book, but I believe these early critiques were based on strong misreadings. The above passage, with its incisive insight into the thoughts of someone staring into the abyss of his own personality, its chillingly controlled and intoxicating prose, shatters any accusation that Bret Easton Ellis is a bad writer. It opens up the concern of many ‘Generation X’ writers: the paradox of identity in the late twentieth century. In a world where identities become more important, as each person seeks to distinguish themselves within the ocean of material things, selfhood in fact seems to dissolve, fragment, disintegrate under the weight of excessive choice and infinite expectations. Bateman reflects that ‘there is no real me’ in spite of the solid flesh, the personality moulded out of a particular consumer lifestyle, the ‘illusory’ mask of self presented in the fashionable clothes, the haircut, the voguish business card. American Psycho challenges many conventions of the novel, and one is character development: Bateman may become more reflective as the narrative ‘progresses’ but he does not undergo transformation or redemption. He remains all surface, with no core sense of morality and self beneath the veneer of his existential acts – he ‘simply [is] not there’.
This reminded me of Oscar Wilde’s The Picture of Dorian Gray, written a hundred years before American Psycho at the fin-de-siècle of the nineteenth-century. Like the ‘yuppies’ of Wall Street, Dorian and his friend Henry Wotton not only challenge traditional masculinity, as appearance-obsessed ‘dandies’ (the late Victorian metrosexual), but they are also excessively idle and spend their privileged lives like Bateman and his colleagues, indulging in sensual pleasures, conspicuous consumption and attending the finest venues of society. Narcissism and art are thematically central, just as narcissism and pop culture are to American Psycho. The fable-like plot of Dorian Gray turns on a Faustian bargain Dorian makes with the devil, whereby he barters his soul in exchange for eternal youth, so that his portrait grows old and twisted while he remains all surface, forever flawless and smooth. Dorian’s narcissism and pursuit of pleasure leads him into a spiral of moral corruption, visits to opium dens, murder and sexual depravities which, while completely removed from the Ellis’ gore, were nonetheless shocking at the time.
Each novel has lengthy passages cataloguing the material objects that consume the lives of its protagonist, emphasising the vacuity of their identities beneath the sheen of their flawless appearance. Yet Wilde, unlike Ellis, gives his novel closure: he provides some moral consequence to this hedonistic lifestyle, rather than as Ellis does allowing the reigning continuity of surface he gives some ethical depth. While American Psycho’s plot is an endless repetition of music reviews, restaurant, concert and club visits and violence, from which emerges no character development or moral conclusion, Dorian Gray traces the deterioration of a character whose initial purity is corrupted by a range of identifiable sources including art (notably, a ‘poisonous book’ thought to be J. K. Husyman’s A Rebours) and the influence of those around him. Dorian Gray ends with final punishment as Dorian tries to destroy the painting but in doing so reverses the mysterious spell, so that he acquires all the ugliness of his sins and the picture is restored to its original purity. Perhaps this structural difference can be attributed to the distinctive literary contexts of each book: while Wilde was writing in and to some extent subverting Victorian realism, Ellis is embedded within a more postmodern tradition that is sceptical about there being a moral centre to which texts can turn to, and is instead interested in showing how the boundaries of morality and self are not only fluid but at times seemingly invisible.
Indeed, what is particularly intriguing about Bateman’s monologue is the statement: ‘my self is fabricated, an aberration’ (my emphasis). Bateman spends his entire time striving to fabricate a self that fits in with the expected and respected norm embodied by the clone-like yuppies (indeed, because of their similar clothes and haircut they often mistake each others’ identities and this largely goes unquestioned in the narrative) and yet Bateman himself is an ‘aberration’ of this mundane normality. He’s an anomaly, defined by his psychopathic serial killer tendencies. Yet by linking the two – conformity and deviance – the text suggests that perhaps Bateman’s psychopathy is a product of society; it is not just a personal pathology but deeply embedded within the frustrating, depthless culture in which he finds himself skidding along with no hope of even drowning in. There is no way of drowning in a postmodern, or what Baudrillard calls a ‘hyper-real’ world where everything is interchangeable and signs refer to nothing but an endless stream of more signs – a choking bombardment of advertisements, appearances and vacuous conversation. Murder, rape and drugs provide some alternate reality, something real and solid and potent, that produce actual effects and allow Bateman to distinguish himself in some dark, significant way, even just as an ‘aberration’. It’s a chilling thought.
Although the novel never punishes its serial killer – Bateman is never caught, even though he drags a body-bag through the street, is helicopter-searched by police and leaves rotten body parts stewing in his apartment – the absence of a moral framework actually adds to the richness of the text. In his essay ‘From Work to Text’ Roland Barthes argues that the ‘writerly’ text offers up a plurality of readings rather than containing a single concrete meaning. It is in a sense an ‘event’, a surface (particularly relevant to American Psycho!) which engages the reader in a ‘practical collaboration’. This is achieved by the proliferate meanings offered up by the text: the intertextual references (abundant in Ellis’ novel, from Dante to Satre to Whitney Houston) and the elaborate web of signification spun in the writing, which encourages the reader to weave a fabric of meaning from the complexity of clues scattered throughout the prose. The pleasure of the text is our freedom to skip over passages, and to pay more attention to others. To endlessly reread and gain new insight, to create new meaning from. I find myself skim-reading the endless monologues about the latest technology, and often skipping entirely the really graphic parts; but this is not necessarily a bad thing, it merely prompts me to reflect on my role as reader in playing a role in constructing meaning in the text. It isn’t just there, but I actively make it depending on what I want to get from it.
Ellis also engages the reader in the ‘free play’ of meaning by leaving significant gaps in his text; the most notable of these gaps is the question of the unreliable narrator. Wayne C. Booth defines the narrator as ‘reliable when he speaks for or acts in accordance with the norms of the work (which is to say, the implied author’s norms, unreliable when he does not’. The subtle but at times overt irony that plays out in American Psycho, from Bateman’s extreme sexual and violent conquests and the ease in which he gets away with them to the literary language itself, is essential to raising questions about Bateman’s reliability. The tone he uses to describe the monotony of having to make reservations and his matter-of-fact description of his gym is the same tone used in his description of the scenes of grotesque and sadistic torture, necrophilia and cannibalism. Not only does this suggest that Bateman has been desensitized to pornography and violence but it also blends the normal and the abnormal together into a disturbingly hyperreal narrative of contemporary life. A life where rape and murder deserve no more expressive prose than a trip to ‘return some video tapes’. The prosaic language used to describe these scenes evacuates all possibility of the erotic or suspense that characterises porn or horror and instead foregrounds the acts themselves as real, painful and distorted occurrences – which in turn leave us with a sickening sense of our own voyeurism, raising wider questions about society’s enjoyment of such explicit forms of cultural entertainment. This notion of voyeurism is also highlighted by the repeated occurrence of such scenes (often signified by the foreboding chapter heading ‘Girls’ which I came to dread), creating a circular narrative which emphasises the text’s sense of claustrophobia and entrapment and recreating the inescapability of the distastefully explicit within modern culture.
Moreover, in relation to unreliable narration, the absurdity of Bateman’s rampant and seemingly meaningless killing sprees raises the question of whether what Bateman does is actually occurring, or whether it is an extended fantasy he projects as a way of indulging in his feeling of vacuity and ‘heartlessness’ within a featureless life of mind-numbing consumption. Is he merely fabricating his own alter-existence that plays out just like the pornographic films he rents from the video-store? The text provides little evidence to confirm or deny Bateman’s reliability, and this is what is so seductive about American Psycho: the fact that we as readers are left to judge the veracity of Bateman’s narration, which in turn leaves us within a complex moral vacuum. Unlike other books about serial killers, American Psycho doesn’t contain a detailed narrative explaining the root causes of Bateman’s pathology – abuse in childhood, a defined psychiatric condition etc. Bateman pops valium, Halcion and various other ‘pop’ drugs but he is not on medication for paranoid schizophrenia, multiple personality disorder or the like; the blame for his condition is thus found within a complexity of societal factors rather than an easy psychological diagnosis. The exact cause is left for the reader to decide: we have to map out Bateman’s life – his pleasures, his friends, his behaviour – in order to make judgements about the myriad origins of his psychopathy.
Another area of contemporary society which Ellis explores critically in American Psycho is technology; specifically, television and the telephone. The telephone was invented to improve communication, but in the novel it is the site of communication breakdown. For example, when Bateman and his coworkers make a conference call to decide their evening plans, the conversation breaks down into meaningless and often disconnected statements. There is nothing efficient about this communication. Moreover, the telephone presents an uncanny means of correspondence, since it removes the face and replaces it with the voice. This makes the person at the end of the line both familiar and unfamiliar, which raises interesting questions in terms of the fluidity and fragmentation of self depicted in American Psycho. At what could be argued is the novel’s most intense point, whereby Bateman has been on a killing spree, is chased by police and is now hiding in his office, he makes a call to his lawyer and leaves a message detailing all the murders he is committed. Yet when he meets his lawyer the next day, the lawyer not only refuses to believe the answer-phone message but he actually thinks Bateman is someone else – he thinks that the message was a joke played by someone else at Bateman’s expense. Telephone technology has not increased the potential for meaningful and intimate human interaction but merely created further distance, and in doing so distorted what is real and disconnected the ‘I’ that is speaking.
In terms of television, the book is rich with critical analysis. The debate about TV images and their influence on human behaviour goes all the way back to Plato. In The Republic, Plato puts forward the analogy of a cave in which prisoners have been chained since childhood so that all they can do is stare at the shadows on the wall which create shapes and sound; this is the only reality they know of, yet it is a reality constituted merely by the shadows of things, not the things themselves. If one prisoner escapes and sees REALITY itself, it will seem less real than the shadows. Like the prisoners of the cave, most people in contemporary society are in a sense ‘chained’ to the all-pervasive presence of television, which has become the source of much of our knowledge: the ‘shadow’ images of television are used to shape our morality, ideals, values etc – our whole perception of the world. Television, moreover, provides a perpetual ‘flow’ of time, squashing the past and present together in an ‘extended present’, which gives a rhythm and routine to our daily lives. Bateman’s life is partially constructed around his watching of the morning The Patty Winters Show, Late Night With David Letterman and endlessly re-watched video tapes such as the thriller Body Double in which a girl is murdered by a handheld drill.
When television images are extreme ones of hardcore pornography or violence, questions are raised about how far they can be blamed for real life violent behaviour. Perhaps Bateman can so easily murder without remorse because his acts of violence seem less real than the highly stylised images he consumes on a daily basis. This is a real life concern: the murder of James Bulger by two young boys in 1993 was blamed by some on the film Child’s Play 3, leading to calls for a ban on the film. Anthony Burgess’ novel also explores this link between video images and violence in A Clockwork Orange, where classical Pavlovian conditioning is used to re-calibrate the protagonists’ perception of violence: Alex is strapped to a chair, injected with a nausea-inducing drug and forced to watch violent films so that he learns to associate cruelty with sickness. Yet eventually, this ‘Ludovico technique’ is reversed and once again he is back to the same old daydreams of bloodlust; it is only through a process of experience and growing up that Alex comes to leave his days of brutality behind. Thus rather than allowing for a simple causal effect between images and action, Burgess overall complicates the relationship between television and violence.
A more recent play by Martin McDonagh, The Pillowman, is also a useful text for grappling with the link between art and violence. The play’s storyteller, Katurian, claims that ‘the only duty of a storyteller is to tell a story’, yet his stories become implicated in criminality as they have influenced others to commit crimes that copy the sinister plots of his fables (which involve swallowing apple-men containing razor blades and child crucifixion). It’s an infinitely dark and at times sorrowful play, but also it’s very funny: it raises a myriad of questions about authorial responsibility but rather than answering them The Pillowman blasts all moral closure with nihilistic conclusions, green pigs and its at times absurd, circular dialogue. It is a very clever, layered, metafictional commentary on the relationship between art, suffering and violence and I highly recommend it.
So to what extent is Bateman’s behaviour the product of the films he watches, or the TV shows which range in topics from ‘Toddler Murderers’ to ‘a man who set his daughter on fire while she was giving birth’? Again, the text offers no straightforward answers, and indeed it is possible that the orgiastic violence he indulges in isn’t real at all but merely fantasies extended from the flickering images he sees on television. This is an intriguing idea, especially going back to Plato’s notion that the man who leaves the cave will find reality less real than the shadows; the text leaves the question of what is ‘real’ in the novel, and even – what are the implications for the violence of American Psycho itself? It may be classified as fiction, but feminist group NOW attacked the novel upon publication as ‘a how-to novel on the torture and dismemberment of women’. Will some readers read Ellis’ text naively? Can it be blamed for furthering society’s desensitizing towards violence through its graphic scenes?
I think what redeems American Psycho in this respect is its self-conscious irony. Yes, it is horrifically graphic, but it does so for a purpose: to deconstruct and expose the way in which slasher movies, porn and the like have become part of popular culture, and to restore a shocking element to these forms of entertainment which have become so stylised and normalised. Additionally, like The Pillowman, Ellis’ book is also inherently funny. There are random standout lines such as the comment ‘”I bet Bono has a small dick,”’’ when Bateman and his friends go to a U2 concert, and also the narrative contains many running jokes, such as Bateman’s compulsive need to ‘return some video tapes’, and several repeated miscommunications such as when Bateman says he works in ‘murders and executions’ but this is interpreted as ‘mergers and acquisitions’, thus blending together ironically Bateman’s mundane day-job with his vicious night-job. There are also surprising parts of the book which seem human, such as when Bateman visits his mother in her care-home and all he can do is look at himself vainly in the mirror that he’s ‘insisted’ on having there and think about are the expensive things she’s wearing (bought by him). When Bateman asks his mother what she wants, her reply: ‘“I don’t know. I just want to have a nice Christmas”’ is tearfully poignant in that it summarises the inability of consumption to fill the gap in their relationship, to fulfill the mother’s spiritual need to enjoy Christmas, a traditionally family-orientated event. The maternal relationship is hinted as strained and distant as all mother and son can say to one another is ‘“you look unhappy”’ and talk ‘“uselessly”’ of a recent party. This breakdown in communication is actually full of pathos and presents a refreshing break in the text, but one that opens up another possible, yet unexplored, avenue of explanation for Bateman’s insanity.
In sum, the text offers no answers. Bateman’s violence we must explain ourselves by piecing together the various sources in the text – from television to consumerism to a societal crisis of masculinity. Ellis doesn’t pretend to moralise, and his book ends with the ambiguous reference to Sartre’s play No Exit, as Bateman stares at a red-lettered sign on the door of a bar saying ‘this is not an exit’. The text thus begins and ends with a textual allusion to hell, but hell itself is not contained within the novel – the end is not an exit from the tortuously mundane, unequal and cruel world Bateman exists in – it is firmly our own world, from which there is no exit. This is an unsettling and nihilistic vision, but one in which unfortunately resonates as violence, consumption, immoral bankers, social inequality, identity crises and televisual domination are all swarming features of life in the twenty-first century; perhaps even more so than back in the late 1980s where the novel is set. The musical backdrop may have changed, but largely, the culture has not. And this relevance factor is why I recommend American Psycho.